joana portay
LE ROTIN
Tea room offering a wide range of fairtrade
teas and a friendlyplace to hold workshops.
livrables
Logotype
Visual identity
Website
brief
Creation of the visual identity and the website
aim
Use of the colour green for the logotype and brown, ochre
and beige colours for the visual communication, to refer to
the earthy taste of tea and appeal to tea lovers
result
A chunky and friendly typeface was chosen for the logotype to
refer to the main values of the place: warmth and conviviality
Visual identity
Business cards
Website
Mug
T-shirt